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Ellen Naylor

The Business Intelligence Source
Ellen Naylor is one of America’s pioneers in competitive intelligence (CI) and Win/Loss analysis. Naylor initiated Verizon’s first CI program for enterprise marketing in 1985. Ellen’s company is in its 25th year. The company’s research has consistently helped companies beat the competition and make smarter strategic decisions. She wrote the award-winning book Win/Loss Analysis: How to Capture and Keep the Business You Want. Ellen won the Catalyst and Fellows awards from SCIP, served on its board and contributed to three SCIP books, most notably Starting a Competitive Intelligence Function.

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